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    <title>Product on efchat blog</title>
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      <title>Building for People, Not News Cycles</title>
      <link>https://blog.efchat.net/building-efchat-the-right-way/</link>
      <pubDate>Wed, 11 Feb 2026 00:30:00 -0800</pubDate>
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      <description>&lt;p&gt;Since the Discord drama, I keep getting some variation of the same question:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&amp;ldquo;Tawny, seize this opportunity. This is huge for efchat.&amp;rdquo;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;I&amp;rsquo;m focused on slow, steady technical progress.
Why?&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;Our team is very, very small.&lt;/li&gt;
&lt;li&gt;We have limited funds.&lt;/li&gt;
&lt;li&gt;We have technical gaps that we must bridge.&lt;/li&gt;
&lt;li&gt;Once we bridge the technical gaps, we need a monetization strategy.&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;I don&amp;rsquo;t think Discord will be able to reverse course. They&amp;rsquo;re a behemoth, and they will suffer from lag because of the size of their organization. We have to stay focused on delighting you all, rather than flair.&lt;/p&gt;</description>
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